Masha Luch is a contemporary multimedia artist originally from a small town in the Pre-Ural region of Russia.

She holds a Master’s degree in Fashion Design from a university in St. Petersburg (2011), which marked the beginning of her professional career in the fashion industry. Over more than five years in the field, she began to develop her artistic voice, integrating design principles with conceptual approaches to visual expression.

In 2012, she completed a design course at Central Saint Martins, London, which expanded her creative methodology and introduced new directions in visual and motion design. In the following years, she worked as a designer and art director on projects for international brands, while continuing to explore personal artistic research.

Her current practice spans sculpture, textile-based art projects — drawing on her fashion background — and multimedia installations. In 2022, she deepened her approach to contemporary art by participating in a research-focused program in artistic methodologies, led by curator Hanna Zubkova (Paris). That same year, she published an independent research-based artist book, further expanding her interdisciplinary practice.

Masha currently lives and works in Podgorica, Montenegro. Her works are included in private collections internationally, reflecting a growing interest in her evolving artistic vision.