Masha Luch, a contemporary multimedia artist, was born in a small town in the Pre-Ural region.

In 2011, she graduated from the university in St. Petersburg, where she earned a Master's degree in fashion design. Following that, Masha worked in the fashion industry for over 5 years, simultaneously taking her first steps in the realm of art.
In 2012, she completed a brief course in design at Central Saint Martins in London. In the subsequent years, she gained impressive experience in visual design and motion graphics, serving as a designer and art director on projects with international brands.
In 2022, Masha Luch took a contemporary art course at a Research practices workshop led by Hanna Zubkova.

Masha used to reside and work in St. Petersburg, Russia before relocating to Podgorica, Montenegro. Masha's artworks are in private collections in Armenia, Russia,Serbia, the USA and Finland.

ARTIST’S STATEMENT
 
My artistic practice is based on the observation of everyday life, on the ordinary little things that surround us and often go unnoticed. I turn my gaze to details, seemingly insignificant at first glance: angles, reactions, and phenomena. In these, I discover a new dimension where I discern alternative meanings and unexpected messages.

My interest in cryptograms, puzzles, and riddles arose at the beginning of my creative journey—during my studies as a fashion designer. I was intrigued by clothes and fashion as a means of cultural disguise and a non-verbal sociopsychological form of communication. Studying fashion through these aspects helped me realize that one of the most fascinating phenomena for me is the effect of the mimicry of objects.

This theme has become a logical extension of my artistic journey. I am immersed in the search for interpretations of images and meanings of everyday camouflage and the methods of disguise.

I employ various mediums—textile art, sculpture, video, and digital art. This versatile use of mediums is directly correlated with one of the main ideas of my work—disguise. The minimalism, lightness, and plasticity of my hidden messages create room for ambiguous interpretations. As an author, I aim to share these, allowing the viewer to find their own meanings and reflections based on their experiences.
Exhibitions
 
Zero_Zero project / Kafedra Gallery
Herceg Novi, Montenegro / 2023

Autocenter Pod Gorica / PostScriptum Projects
Podgorica, Montenegro / 2023

I AM VULNERABILITY / Biennial of Youth '23
Belgrade, Serbia / 2023

Mirage / Kafedra Gallery
Herceg Novi, Montenegro / 2023

ART ON LOOP / The Holy Art Gallery
Amsterdam / Brussels / Paris / 2023

Visible emptiness / Kafedra Gallery
Herceg Novi, Montenegro / 2023

Traces of Time / Primo Piano Gallery
Lecce, Italy / 2023

Homecoming / Art Kvartal
Yerevan, Armenia / 2023

Acid on a saucer or how we ate hype / Art Center Fligel
Vladimir, Russia / 2022

Vogue / Boomer Gallery
London, United Kingdom / 2022

BBE / Electrozavod Gallery
Moscow, Russia / 2022

NIZINA FEST / Art Space Zero Room
Samara, Russia / 2022

Annihilation / Art Space LoftPskov
Pskov, Russia / 2022

Fashion show Mados Injectija
Vilnius, Lithuania / 2011

VII design and art biennale Modulor 
Saint Peterburg, Russia / 2009
Publications
 
VerbumPress
"Blow" graphics are featured on the cover of the February issue of the magazine. A column about the artist and practice with the publication of the artworks. 
verbumpress.it

Italy / 2024

Traces of Time 
The catalogue of the exhibition participants.
Lecce, Italy / 2023


TATLIN
The interview for the web site on the topic "The everyday routine and art". 
tatlin.ru / 2023

TATLIN Open Library
The publishing house Tatlin placed the project LAST PRICE in their open library
tatlin library / 2023

Chislennichek 2023 
The project of a tear-off calendar, which at the same time is a large-scale exhibition collected by curators from the works of artists from Russia and other countries of the world.
Moscow, Russia / 2022

Vogue / Fourth Edition
The catalogue of the exhibition participants.
London, United Kingdom / 2022


Centras magazine
the personal interview, photo of the author's fashion collection and  graphics.
Vilnius, Lithuania / 2011


Lady Time magazine
The photos of the author's fashion collection.
Saint Petersburg, Russia / 2010

DesignInform magazine 
The photos of the author's fashion collection.
Saint Petersburg, Russia / 2010

Nadeghda-8 
The artwork catalog of exhibition participants, publication of author's paintings.
Saint Petersburg, Russia / 2010


Nadeghda-7 
The artwork catalog of exhibition participants, publication of author's paintings.
Saint Petersburg, Russia / 2009