Masha Luch is a contemporary multimedia artist originally from a small town in the Pre-Ural region.

 

In 2011, she earned a Master’s degree in fashion design from a university in St. Petersburg, launching her career in the fashion industry, where she worked for over five years. During this time, she began exploring her artistic voice, blending her design expertise with conceptual art.

In 2012, Masha expanded her creative horizons by completing a design course at Central Saint Martins in London. Over the following years, she honed her skills in visual design and motion graphics, working as a designer and art director on projects for international brands.

In 2022, she deepened her practice by participating in a contemporary art course at the Research Practices Workshop led by curator Hanna Zubkova.

 

Having previously lived and worked in St. Petersburg, Masha now resides in Podgorica, Montenegro. Her works are part of private collections internationally, reflecting the growing global appreciation for her art.
 

ARTIST’S STATEMENT
 
My artistic practice is based on the observation of everyday life, on the ordinary little things that surround us and often go unnoticed. I turn my gaze to details, seemingly insignificant at first glance: angles, reactions, and phenomena. In these, I discover a new dimension where I discern alternative meanings and unexpected messages.

My interest in cryptograms, puzzles, and riddles arose at the beginning of my creative journey—during my studies as a fashion designer. I was intrigued by clothes and fashion as a means of cultural disguise and a non-verbal sociopsychological form of communication. Studying fashion through these aspects helped me realize that one of the most fascinating phenomena for me is the effect of the mimicry of objects.

This theme has become a logical extension of my artistic journey. I am immersed in the search for interpretations of images and meanings of everyday camouflage and the methods of disguise.

I employ various mediums—textile art, sculpture, video, and digital art. This versatile use of mediums is directly correlated with one of the main ideas of my work—disguise. The minimalism, lightness, and plasticity of my hidden messages create room for ambiguous interpretations. As an author, I aim to share these, allowing the viewer to find their own meanings and reflections based on their experiences.
Exhibitions
 
Signal / Kafedra Gallery
Berlin, Germany / 2024

Chaos / IMPREINT
London, United Kingdom / 2024

School GalleryPostScriptum Projects
Mišići, Montenegro / 2024

Now / Lendoc Gallery
Saint-Petersburg, Russia / 2024

Zero_Zero project / Kafedra Gallery
Herceg Novi, Montenegro / 2023

Autocenter Pod Gorica / PostScriptum Projects
Podgorica, Montenegro / 2023

I AM VULNERABILITY / Biennial of Youth '23
Belgrade, Serbia / 2023

Mirage / Kafedra Gallery
Herceg Novi, Montenegro / 2023

ART ON LOOP / The Holy Art Gallery
Amsterdam / Brussels / Paris / 2023

Visible emptiness / Kafedra Gallery
Herceg Novi, Montenegro / 2023

Traces of Time / Primo Piano Gallery
Lecce, Italy / 2023

Homecoming / Art Kvartal
Yerevan, Armenia / 2023

Acid on a saucer or how we ate hype / Art Center Fligel
Vladimir, Russia / 2022

Vogue / Boomer Gallery
London, United Kingdom / 2022

BBE / Electrozavod Gallery
Moscow, Russia / 2022

NIZINA FEST / Art Space Zero Room
Samara, Russia / 2022

Annihilation / Art Space LoftPskov
Pskov, Russia / 2022

Fashion show Mados Injectija
Vilnius, Lithuania / 2011

VII design and art biennale Modulor 
Saint Peterburg, Russia / 2009
Publications
 
Suboart Magazine
A spread with a column about the artist and the publication of  artworks. May print and digital issue of Suboart magazine No.23
suboartmagazine.com
Lisbon, Portugal / 2024

Aedra Fine Arts 
A column about the artist and practice with the publication of the artworks. 
aedrafinearts.com
Atlanta, United States / 2024

VerbumPress
"Blow" graphics are featured on the cover of the February issue of the magazine. A column about the artist and practice with the publication of the artworks. 
verbumpress.it

Italy / 2024

Traces of Time 
The catalogue of the exhibition participants.
Lecce, Italy / 2023


TATLIN
The interview for the web site on the topic "The everyday routine and art". 
tatlin.ru / 2023

TATLIN Open Library
The publishing house Tatlin placed the project LAST PRICE in their open library
tatlin library / 2023

Chislennichek 2023 
The project of a tear-off calendar, which at the same time is a large-scale exhibition collected by curators from the works of artists from Russia and other countries of the world.
Moscow, Russia / 2022

Vogue / Fourth Edition
The catalogue of the exhibition participants.
London, United Kingdom / 2022


Centras magazine
the personal interview, photo of the author's fashion collection and  graphics.
Vilnius, Lithuania / 2011


Lady Time magazine
The photos of the author's fashion collection.
Saint Petersburg, Russia / 2010

DesignInform magazine 
The photos of the author's fashion collection.
Saint Petersburg, Russia / 2010

Nadeghda-8 
The artwork catalog of exhibition participants, publication of author's paintings.
Saint Petersburg, Russia / 2010


Nadeghda-7 
The artwork catalog of exhibition participants, publication of author's paintings.
Saint Petersburg, Russia / 2009